Written by Ben Clubley
The future looks bright for Wembley Stallions, with head coach and chairman Warren Smart looking to win the top division within the next few years and bring a large crowd to games.
The main target for head coach Warren Smart is to be the best, having both male and female players from the Stallions representing Great Britain across Europe, and to go on to win the Southern Premier Division within the next few years.
There is also the hope of bringing in large crowds in the hundreds for home games. American football is growing fast in England and especially around Wembley. Over 80,000 people turn out for the NFL International series games every year, a fraction of that will be greatly beneficial for the Stallions.
Head coach and chairman Warren Smart states how he remembers when he started playing American football back in the 1980’s and how they would play using bicycle helmets instead of the proper equipment.
Equipment however is easier to come across in Britain now with the Stallions having enough pads and helmets for the team, and necessary training equipment. The club also boast a full 100-yard field which is rare in the country.
In the near future Coach Smart would like to have the club purchase a scoreboard so that the supporters can clearly see the score line adding to their experience.
Further down the road there are hopes of improving the facilities on site, bringing in portable toilets, and maybe even adding portable stands to give the fans a better view of the game.
Another idea which Coach Smart talked about was of having special themed games like they do in America. College and high school football in The States is filled with themed games such as homecoming and senior games. Doing so could help increase the interest in the game within the local area and improve match day attendances.
One of the rising tools online is that of YouTube and Facebook live streaming. With Wembley Stallions already owning a camera tower there’s the potential of using the equipment to live stream games online for followers to watch. This could also help increase the clubs fanbase.
With all these ideas circulating around the Stallions camp, and American football on the rise in the country, the future of the side looks strong. The plans will improve the fan experience at home games, which may entice more people to come down and watch the games. All this will make the sport more of a spectacle, challenging that of other sports.